The author of the first Croatian ebook on the topic of sponsored and native articles. It is written in Croatian language and was downloaded by 2.000 marketing professionals.
His main focus is brand development, marketing communications planning, content marketing and digital platforms.
Tell us about yourself
I am Bojan Bernik from Zagreb, Croatia.
I am a serial entrepreneur who enjoys traveling and creating new businesses.
I am a founder and co-founder of 3 companies;
Morgan Grey marketing agency.
Morgan Code software development company
Alter Advoco sales outsource company
How many hours a day do you work on average?
It depends, because during winter when it’s cold and dark I usually work around 10 hours per day and during summer months I work four hours per day and spend most of my time outside.
Can you describe/outline your typical day?
My typical day is composed of a few hours of emails and calls, an hour of meetings, face to face and a few hours of exploring new ideas and creating stuff.
How has being an entrepreneur affected your family life?
I have been an entrepreneur for the last 13 years, so my family is Accustomed to this way of life.
What motivates you?
I love the freedom that I have as an entrepreneur, and I love to create something from nothing.
How do you generate new ideas?
I read a lot. Whenever I see a problem I see it as a possibility to solve it and create a new business from it.
What is your greatest fear, and how do you manage fear?
My biggest fear is that’s my company will fail. I think that is the biggest fear of any entrepreneur.
How did you come up with the name for your company?
Since I have a few companies, I can say it’s always a challenge to think of a name. My last company is Alter Advoco, it means a “second phone call”, or a follow up call. Because we do majority of sales over the phone.
How did you raise funding for your venture?
I am funding my businesses by myself, bootstrapping.
How do you build a successful customer base?
If you give people what they want, an experience they will love, then you have them forever as your loyal customers.
How does someone get you excited and willing to commit?
Something that will help millions of people solve a problem and make their life a little bit better.
As a serial entrepreneur, how do you see the market is growing in your country?
In Croatia there are more and more IT companies every day. I would like to focus on the international market because in Croatia there are only 4 million people.
How do you advertise your product/service?
We get the majority of our business through recommendations and Word of mouth. I believe that a marketing agency should only advertise through content marketing, and that is what we are doing.
To what do you attribute your success?
I am a very persistent and stubborn person. If you tell me something is impossible, I will do it.
What was the reason to start an IT company? Are you from the same background?
And since I have a few web portals I know a lot about web and web development. We want to create software that is niche and unique in solving problems and helping people and companies do thing more efficiently.
What do you look for in an employee?
The most important thing to us is that they fit into our corporate culture!
For me the most important thing for an employee is that he is honest and loyal and that he wants to be here and he finds joy in the work we are doing.
What made you choose your current location?
I love living in Zagreb because it’s a nice small city with only 1 million residents. From here to other major city in Europe is just two hours by plane so it is the best possible location in the world.
Do you work locally or internationally?
I work locally and internationally because Croatia is too small for our big ideas.
What’s your company’s goals?
Our goal is that our clients love to work with us and that our customers whoever they are love our products and services.
What are your responsibilities as the business owner?
I need to make sure that everyone in the company is happy and that they have everything they need to do their job the best possible way. Also I am responsible for the end products and everything the company is doing.
Does your company help the community where it is located?
We try to do our best to help the community and support charities.
Have you ever turned down a client?
Every other client we turn down because it is not the best fit for us. If I cannot give you the best service either because a you or some other factors, I will not work with you. The honesty and fairness come first.
If you had one piece of advice to someone just starting out, what would it be?
Don’t try to fix what already works, try to fix stuff that doesn’t. Focus on niche problems, not the obvious ones that everyone is trying to solve. Of course you cannot beat Google. You can try, but the odds are not in your favour.
Much of us face obstruction with public speaking, which usually involves standing in front of your peers, whose eyes are glued on you (and only you), and trying to remember the key points of your presentation. Doesn’t matter whom you’re speaking to, you need a lot of preparation and practice to effectively create and deliver a professional talk.
What’s more, delivery is just one part of the process. If you want to capture your audience members’ attention and prevent them from dozing off or wishing they were elsewhere, you need to step up your presentation’s overall quality, thorough your delivery style to your slide decks (which should be awesome). Such uploading a lot of new information on them, so try to keep them entertained and engaged.
All useful information couldn’t be remembered.
Here’s how you too can create thought-provoking, captivating presentations that will win over any audience — regardless of size.
It can’t express how much appreciation presenters who possess the rare skill of getting to the point in as little time as possible. Hence, if the presentation is laced with fantastic content, your audience won’t find it easy to sit and patiently listen to you speak for an extended period of time.
Stretched, meandering speeches sap an audience’s energy, and it won’t be long before you start losing listeners. The most successful speakers in history understood the importance of brevity in presenting their ideas, so do what they’ve done: aim for a shorter, punchier speech during your next presentation.
Sitting through countless presentations that had a solid foundation, with good data and concluding takeaways, but the delivery must absolutely be mind-numbing. Situations get even worse if you rant or spiral off into tangents that lead to a chaotic mess of data, branching points or topics with no sense of flow or connection.
So, focus on the core concepts of your presentation and engage your audience with relatable storytelling. People like success stories and case studies, and the use of storytelling makes all the information — as well as your key points — super relatable to the average audience member.
Avoid telling the entire story up-front. Instead, tell it in chapters as you take your listeners on a journey throughout the presentation. Creating a natural sense of flow to keep your audience interested. In way, they’ll eagerly consume the information from your presentation while anticipating the next part of the story.
Not include a ton of graphs and charts in hopes of making your presentation appear more credible. If the audience can’t interpret your visuals just from looking at them, then you’re trying too hard.
When you see a presentation that’s full of unreadable graphs and tables, what goes through the nothing goes inside the head. We’re not in third grade, and we don’t need you to show your work. What we do need is for you to show us what’s relevant and tell us what your point is.“
It’s not uncommon to see presentations made for a single individual — like the bigwig in the room or a small group of influencers attending a larger event. The obstacle with this approach is that you’ll be missing the mark with the majority of your audience, and that will waste time. So you shouldn’t have much influence or ability to persuade your listeners one way or another.
To avoid this, target the message of your presentation to the wider group, or to the average person in your audience. You’ll form much better connections, the audience will be more responsive and you’ll see a much higher return once you’re finished.
You must not use any text smaller than 30-point font. The bigger the type, the more your text will pop and grab the attention of the audience. Those people are probably so used to seeing data-packed slides that a single, prominent slide will create the perception that the information it contains must really be important.
It’s rare that a presentation has to be 100 percent serious. So you certainly want your audience to understand the core concepts of your presentation, which can require a serious tone and delivery style, you also want to entertain. Diving in wit, in the right doses, such as a couple of humorous images, can make your presentation memorable and encourage laughter. People like to laugh because it makes them feel more comfortable.
At the end of the day, that’s what you’re looking for — the audience to remember the takeaways, link them to your personal brand and carry that information on in their lives. Incorporating storytelling often presents unique opportunities to add humour and sound smarter during your presentation so you can knock it out of the ballpark.
So practice will help you deliver better presentations, but there are other ways to refine your skills besides trial by fire. Getting in, doing it and measuring the audience response to your presentation elements will help you refine and improve your delivery style and overall approach. With these recommendations, you’ll eventually be able to present like a pro. And your audiences will be riveted.
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