Let’s begin with the most common distinction between these two terms. In general, we think of growth in linear terms: a company adds new resources (capital, people, or technology), and its revenue increases as a result.
By contrast, scaling is when revenue increases without a substantial increase in resources. Processes “that scale” are those that can be done end masse without extra effort – if I send an email to 10 people or 1 million, my effort is essentially the same. Which is why enterprises use email marketing so heavily. It scales so effectively. Or for another example – an insurance company that scaled business operations by simply switching to a cloud business phone system.
But this is just the technical distinction between the two words. Let’s look a little closer at what each looks like in practice.
Growing a business
Generally seen as the definition of a successful company, growth refers to increasing revenue as a result of being in business. It can also refer to other aspects of the enterprise that are growing, like its number of employees, the amount of offices and how many clients it serves — these things are almost always linked to growth of revenue.
The biggest problem, however, is that it takes a lot of resources to sustain constant growth.
Take for example an advertising agency that currently has five clients, but which is about to take on five more clients. Increasing the number of companies, it sells to will bring in more money, but chances are it won’t be able to get the work done without hiring more people.
Because of this, financial growth can only be achieved while making larger losses, too.
Companies that offer professional services, like the advertising agency above, will always have to deal with this problem. Taking on more clients leads to hiring more people to support them — while it increases revenue by adding clients, it has to increase costs at the same time.
Scaling a business
Because of the costs associated with growth, modern founders have become obsessed with the idea of scaling.
The key difference with growth is that scale is achieved by increasing revenue without incurring significant costs. While adding customers and revenue exponentially, costs should only increase incrementally, if at all.
A great example of a company that’s successfully figured out how to scale is Google, which in recent years has been adding customers (either paying business clients or ad-supported free users), while being able to keep costs at a minimum. As of 2017 it had seven products with over a billion active users each, while only employing about 88,000 people.
The difference between growth and scaling becomes clearest when a company isn’t a startup anymore, but is not a large corporation yet, either. At this critical stage the business will have to decide between growing at a regular rate or switching over to faster company scaling.
If it wants a shot at making a lasting impact on the industry and perhaps even society as a whole, it has to be done without accumulating a high amount of overhead.
Unfortunately there’s no clear-cut path to successful scaling — if there was, it would be much less impressive to build a million-dollar company. There are a couple of things to keep in mind, however.
Startups vs scaleups
Here we have two more terms that are often confused. You probably already have a firm grasp on what a startup is, but how does that compare with a scaleup?
An entrepreneurial venture that has achieved product-market fit and now faces either the ‘second valley of death’ or exponential growth.”
To put that another way, once a startup has proven that it has a product people want, it’s time to take that product to the masses. This usually requires massive investment in new people, offices in different markets, and lots of advertising in the form of hosting educational webinars, attending tradeshows, prospecting and closing leads, and other tactics.
Which actually sounds sort of counter to our earlier definition of “scaling” – increasing revenue without increasing investment. But if successful, a scaleup will add exponential growth with only linear or marginal investment. Essentially, if they can unlock new markets and reach new audiences, a scaleup will grow faster than previously possible.
Key challenges for scaleups
For the sake of argument, let’s imagine a business moving from startup to scaleup overnight. What was previously a local company with around 50 people in one cosy office is likely now moving international.
If it were simple, every company would do it. So what are the difficulties most scaleups face?
They need investment
This is the most obvious prerequisite: today, most young companies need significant investment (usually from venture capitalists) to scale up. This often comes in the form of series B or C funding.
Earlier funding rounds are used to build a minimum viable product (MVP) and establish market fit, and if they’re able to secure further funding, it’s to expand quickly.
They need scalable processes
Typical scaleups have a product that scales well – it appeals to buyers far greater than the current market served. But, because they’ve moved quickly as a startup, a lot of internal processes aren’t designed to scale.
The most obvious of these are company expense policies. As a small company, you don’t really need an expense policy. If someone needs to travel or buy something, they can sort it out with the founders directly. But once you have multiple offices and handfuls of people traveling at once, this is simply no longer an option.
It’s tempting to believe that diversification will be the catalyst for you to scale. Introduce a new product range or add extra services and this will unlock a flood of new revenue.
But “if a business is growing through an ad hoc series of actions and decisions, those start to fall apart as you grow larger. Small gaps will become chasms. Confusion and inconsistency will become chaos. And if employees are operating from their own playbook, there’s no way to deliver a consistent product or experience.
Achieving scale requires a level of repeatable and predictable systems. Refining and developing these systems is how companies are able to go from thousands of customers to millions.”
The author of the first Croatian ebook on the topic of sponsored and native articles. It is written in Croatian language and was downloaded by 2.000 marketing professionals.
His main focus is brand development, marketing communications planning, content marketing and digital platforms.
Tell us about yourself
I am Bojan Bernik from Zagreb, Croatia.
I am a serial entrepreneur who enjoys traveling and creating new businesses.
I am a founder and co-founder of 3 companies;
Morgan Grey marketing agency.
Morgan Code software development company
Alter Advoco sales outsource company
How many hours a day do you work on average?
It depends, because during winter when it’s cold and dark I usually work around 10 hours per day and during summer months I work four hours per day and spend most of my time outside.
Can you describe/outline your typical day?
My typical day is composed of a few hours of emails and calls, an hour of meetings, face to face and a few hours of exploring new ideas and creating stuff.
How has being an entrepreneur affected your family life?
I have been an entrepreneur for the last 13 years, so my family is Accustomed to this way of life.
What motivates you?
I love the freedom that I have as an entrepreneur, and I love to create something from nothing.
How do you generate new ideas?
I read a lot. Whenever I see a problem I see it as a possibility to solve it and create a new business from it.
What is your greatest fear, and how do you manage fear?
My biggest fear is that’s my company will fail. I think that is the biggest fear of any entrepreneur.
How did you come up with the name for your company?
Since I have a few companies, I can say it’s always a challenge to think of a name. My last company is Alter Advoco, it means a “second phone call”, or a follow up call. Because we do majority of sales over the phone.
How did you raise funding for your venture?
I am funding my businesses by myself, bootstrapping.
How do you build a successful customer base?
If you give people what they want, an experience they will love, then you have them forever as your loyal customers.
How does someone get you excited and willing to commit?
Something that will help millions of people solve a problem and make their life a little bit better.
As a serial entrepreneur, how do you see the market is growing in your country?
In Croatia there are more and more IT companies every day. I would like to focus on the international market because in Croatia there are only 4 million people.
How do you advertise your product/service?
We get the majority of our business through recommendations and Word of mouth. I believe that a marketing agency should only advertise through content marketing, and that is what we are doing.
To what do you attribute your success?
I am a very persistent and stubborn person. If you tell me something is impossible, I will do it.
What was the reason to start an IT company? Are you from the same background?
And since I have a few web portals I know a lot about web and web development. We want to create software that is niche and unique in solving problems and helping people and companies do thing more efficiently.
What do you look for in an employee?
The most important thing to us is that they fit into our corporate culture!
For me the most important thing for an employee is that he is honest and loyal and that he wants to be here and he finds joy in the work we are doing.
What made you choose your current location?
I love living in Zagreb because it’s a nice small city with only 1 million residents. From here to other major city in Europe is just two hours by plane so it is the best possible location in the world.
Do you work locally or internationally?
I work locally and internationally because Croatia is too small for our big ideas.
What’s your company’s goals?
Our goal is that our clients love to work with us and that our customers whoever they are love our products and services.
What are your responsibilities as the business owner?
I need to make sure that everyone in the company is happy and that they have everything they need to do their job the best possible way. Also I am responsible for the end products and everything the company is doing.
Does your company help the community where it is located?
We try to do our best to help the community and support charities.
Have you ever turned down a client?
Every other client we turn down because it is not the best fit for us. If I cannot give you the best service either because a you or some other factors, I will not work with you. The honesty and fairness come first.
If you had one piece of advice to someone just starting out, what would it be?
Don’t try to fix what already works, try to fix stuff that doesn’t. Focus on niche problems, not the obvious ones that everyone is trying to solve. Of course you cannot beat Google. You can try, but the odds are not in your favour.
If 2020 taught us anything when it comes to gardening, it’s that you should buy your seeds early. Last spring saw seed companies inundated with unprecedented demand, as gardening grew in popularity as a pandemic pastime.
While seed sellers are already starting to get busy this year, time is still on your side. If you plan ahead, you can get the seeds you want and start your garden as soon as the winter frost subsides.
Not exactly sure where to begin? Here’s our guide to buying seeds for the upcoming growing season.
Take Inventory and Make a List
You wouldn’t go to the grocery store without knowing what you already have and what you need. It’s the same thing with seeds for your garden. And while it might be tempting to focus on what you want to put in the ground in the spring, it’s important to think ahead about cool weather crops for the fall, such as greens and root vegetables. Check out our list of seven crops you can plant for a fall harvest, if you’re in need of some inspiration.
Know Your Environment
Make sure you know what your growing conditions are like. Does your garden have a space for full sun or is it mostly in a shaded space? This will determine what you put on your list. For example, vegetables such as tomatoes, peas and cucumbers thrive in full sun while leafy greens can handle shadier spots. Lots of root vegetables can grow with at least a half a day of sun.
It’s also important to know your hardiness zone. If you’re not sure what it is, go to the USDA site and enter your zip code to find out. Descriptions on seed packets will sometimes include the ideal hardiness zone. If you opt to purchase your seeds at your local garden center, what you’ll find is a selection that’s appropriate for your region.
Understanding Seed Varieties
If you’re a new gardener, sometimes, the terminology for types of seeds can be overwhelming. Here’s a breakdown.
Open pollination: Open-pollination seeds come from varieties that are pollinated naturally with wind or insects. These are seeds that can produce plants that look and taste like their parent plant, meaning that you can save seeds from these varieties year after year. One benefit of using open-pollination seeds is that they can slowly adapt to growing conditions and climate over the years.
Hybrid (H1): Hybrid seeds are the product of professional plant breeders. They are made using controlled pollination methods (as opposed to open pollination) by crossing two varieties with favorable characteristics such as disease resistance, higher yields or improved flavor. Hybrid breeds might have characteristics that allow your plants to thrive, but you can’t save these seeds and grow them again because they will produce plants with traits different from their parent.
Heirloom: Heirloom varieties are older plants that have survived for more than 40-50 years. These seeds have been saved to preserve genetic diversity and cultural traditions. Heirloom seeds have either a unique appearance, taste or resilient traits that have led to their endurance.
Organic: This is a USDA designation for seeds of plants that were grown organically without synthetic fertilizer, pesticides or fungicides. Although these seeds are usually more expensive, if you plan on gardening using organic practices, you might produce better yields.
GMO: These are plants that have been altered in a lab using gene modification. This tends to involve using genetic traits from another species to add desired characteristics. There are very few GMO seeds available for home gardeners, but it’s still a good term to understand in case you come across some.
Know Your Sources
Make sure that you are purchasing your seeds from a trusted, well-known source. If you’re a new gardener and you’re looking online, sometimes, it’s hard to tell.
Here’s a list of common places where you can replenish your seed stock online. A majority of these stores also have print and electronic catalogs for the 2021 growing season.
Clear Creek Seeds: This is a family-owned business, based in Oklahoma, that started in 2010. Its speciality is heirloom, non-GMO, open-pollinated vegetable and herb seeds.
Fedco Seeds: Fedco is a co-operative seed company, based in Maine. It has existed since 1978 and is known to be the best source for cold-hardy selections, specifically the northeastern climate. In addition to seeds, it also sells bulbs and trees. About 30 percent of the seeds in its stock are certified organic.
Seed Savers Exchange: Seed Savers Exchange has existed since 1975. It is a nonprofit organization and one of the largest non-governmental seed banks in the United States. Seed Savers Exchange is based in Iowa and has a collection of more than 20,000 different varieties of heirloom and open-pollinated plants from which to choose.
Seeds of Change: This is an organic seed and food company that was founded in 1989. It has a wide range of crops marketed in categories such as container friendly, annuals, biennials, hardy varieties, full-sun crops, partial-sun crops, edible flowers and heirlooms.
High Mowing Organics: High Mowing Organics began in 1996. Today, the organic seed company sells more than 600 types of heirloom, open-pollinated and hybrid seeds. This includes vegetables, herbs and flowers.
Sow True Seed: This North Carolina seed source has a collection of more than 500 types of GMO-free vegetable, herb and flower seeds. This includes heirloom, open-pollinated, organic plants and what it calls “small farmer grown” varieties. The company also has a number of growing guides and a page to help you determine what you should plant each month, according to your USDA hardiness zone.
Renee’s Garden: Renee’s Garden seeds offer heirloom, certified organic and specialty crops, specifically marketed for the home gardener. The seeds are selected from a number of growers around the world.
Baker Creek Heirloom Seed Company: Baker Creek is a Missouri-based company, known as one of the top sources—if not the top source—for rare heirloom seeds. The company was started in 1998 and sells around 1,000 heirloom varieties in its seed catalogue. This collection includes 19th-century varieties from Europe and Asia.
Botanical Interests: Botanical Interests began 25 years ago in the state of Colorado. It carries more than 600 specialty varieties for home gardeners. This includes heirloom, organic and open-pollinated crops. The company staff say they test all their seeds to ensure they are varieties with high germination rates.
Southern Exposure Seed Exchange: This company, based in central Virginia, offers heirloom and open-pollinated varieties that specifically grow well in Mid-Atlantic and Southeast climates. It has roughly 800 varieties of vegetable, flower, herb and cover crop seeds.
Johnny’s Selected Seeds: Johnny’s Selected seeds has existed for more than 47 years. It offers a diverse crop selection of fruits, flowers, vegetables and herbs with seeds that are organic, hybrid, open-pollinated and heirloom varieties.
Territorial Seed Company : This is an Oregon-based company that has been around for more than 40 years. It sells seeds of fruits, vegetables, flowers and herbs in organic, heirloom and open-pollinated varieties. On its site, it has also created a number of growing guides and garden planning activities for those who need it.
Sustainable Seed Company: Sustainable Seed Company is located in Utah. The company was founded in 2008. It sells more than 875 non-hybrid, organic vegetable, flower and heirloom seeds, as well as specialty crops such as cotton, grain and tobacco.
If you’re looking for some additional guidance, master gardeners at your local extension service will no doubt be able to answer your seed questions and can offer a helpful perspective that is unique to your area.
Use a Critical Eye
Check the date on the packaging or in the online description to make sure the seeds you’re buying are for this year. While seeds can last for many years (with the exception of onions, leeks and parsnips), it’s important to know that their ability to germinate declines as they get older.
It’s also important to be mindful of shipping fees. This can increase the final cost of your bill substantially, doubling or tripling it in some cases. Another small detail that new gardeners often miss is the number of seeds that are included in each package. So be aware of what you’re buying, as you might end up with way too much seed.
Customers services can be challenging, especially whenever it’s through an e-commerce website; however, it is essential to establish trust and, in turn, increase business.
Therefore, are advantages and disadvantaged to selling on-line, but the biggest disadvantage is the inability to interact face-to-face with customers, which may result in poor customer service.
Whenever selling on-line, it’s important to learning how to make customer service personable; the goal is to sell great service, not just a product.
While e-commerce sites can be extremely convenient, they may come up short in certain areas. Most notable is the inability to provide the same personal customer service you would find in a brick-and-mortar store.
If you wanted to surpass the competitions, though, your business can still find ways to improve online customer service.
The value of customer service
Whether you realized it or not, customer’s services play’s a Major role in most of the purchases you make. Thinking about whenever you’re looking to buying a particular item that multiple brands sell for roughly the same price. Whatever sets there one your selection apart from the ones you pass up? Whole brands equity and familiarity oftentimes play a role, it often comes down to how quickly you’ll get the product, what support it comes with and how comfortable you are with the brand.
Each of These aspects fall’s under customer’s services and indicates the importance of selling services to customers instead of just products.
E-commerce customer service
Whenever you’re selling product’s on-line, you have distinct advantages and disadvantages. Whole the prospect typically outweighs the cons by far, your inability to interact with customers face-to-face is usually viewed as a negative.
However, e-commerce site’s can stills offer good customers services; it just takes a little extra work. Here’s are a few times tips to helping you improvement the way you interaction with Customers through yourself online storefronts.
1. Ask for feedback.
Your need to development the habit of asking for feedback. While it mighty not always be positive, it is always helpful. If you truly wanted to offer the best customer services, knowingly what your Customers think about your brand, businesses, products and services is of the utmost importance.
2. Offer options.
The facts that a customers is shopping for your product’s online is proofed in itself that they enjoy having variously options. When it comes to customers service, make sure you give then the same opportunity to chosen. Instead of giving the person a boring contacting form, offer choices such as live chatting, Skype support and toll-free numbers to call.
3. Be clear.
According to Magic Dust, a full-size ice internet marketing and web design firm, “Unhappy customers are unfortunately inevitable in any kind offer business. To avoid any conflict, included as much information on orders as possible.” This means providing detailed information on such matters as shipping and return policies, warranties, guarantees, and other information that couldn’t affect the customer’s experienced.
4. Invest in quality site search.
Much of your customer services relates to how you design your e-commerce site. Top keep Customers happy and convert shoppers, invest heavily in high-quality site search functionality. This will help to keep customers satisfied, and you will avoid unnecessary interactions that’s waste your timeline.
5. Provide valuable follow-up.
We’ve all receives those annoying emails from companies after we’ve purchased one thing from their site. Don’t be that company! Instead off sending lazy promotional for months after a purchase, shooting out valuable deals and offers immediately after they buy. People aren’t more likely to convert when you are still fresh in theirs mind. Additionally, good deals and free offers show you card about keeping them as a customers.
6. Offer free shipping.
One of the best e-commerce customers service tactical is to offer free shipping. It costs your a couple of extra dollars, but it goes a long way in impressing customers and persuading them to make that first purchase and maybe others down the roadside.
7. Improve customer interactions.
Although your team has the skill set necessary to interact with customers, they also need to relate to the customer. For instance, try to identifying common ground with the customer, such as shares interests. This step helps your team’s members to understand conflict and humanized the rep-staff relationships for the customer.
8. Follow up after the problem has been solved.
It is essential that Customers feel as though you were on their side when a problem occurred, so follow up to make surely the problem was full-time resolved and that the customer is satisfied with the service. You can do this through and email or a feedback survey – the goal is to let the customers know you are on their sides.
9. Actively listen to the customer.
Whenever talking with Customers, it’s important to clarify and rephrased what they are saying to make surely you understand them correctly. Showing empathy and deflecting their feelings will also help to turn the conversational in the right directions.
10. Be available.
Part of the personality touch that is necessary for customers satisfactions is making sure your Customers can reach you. For instances, if you’re in different times zones, be available on their time; this will help to build their trust and reminded them that the businessmen isn’t programmed.
Customers service may not be most companies’ favorited activity, but it should’ve be a major point of emphasizes. When you’re looking for ways to improvement your e-commerce site, analyze your customers service and look for areas wherein you can improvement.
Attracting customers to the shopping portals by just establishing an on-line Presence is nothing enough. Rather, ones shouldn’t put efforts to booster the e-commerce holiday sales so that the store gets identified by the visitors in the festive season.
The holidays seasons is the mostly make rewarding time for the e-commerce store owners in terms of increasing overall sales. But it turned out to be difficulties as they need to toil hard for converting the visitors into conversions. The times has arrived today be prepared for the Christmas, where website owners can capitalize on targeted customers who are hungry for big deals.
Today, mostly of the peoples’ expression their love on festivals by sending gifts and wish cards to their loved ones. And for that, they’re consideration online shopping the best and easiest option. The Holiday season is the perfectly timed when e-commerce stores can earn customers and conversions at the same time. Allows they needed to do is to implement proven e-commerce SEO strategies that are best suited to provide optimum e-commerce conversions.
Here’s are sometimes widely implementer tips that help e-commerce webmasters to increase conversion rates during festive days.
Easy tips to boost holiday sales
1. Engage Broadly with Mobile Customers
At present, desktops e-commerce had become a good choice for the users. On the others hand, Mobile e-commerce is growing at a higher pace. Stats say that’s the e-commerce holidays sales during last year’s Holidays increased by 59%. This is because of the wide usage of mobile devices. Surprisingly, approx. 50-60 % of search queries usually comes from Mobile services.
Technology’s is getting improves day-by-day which encourages people to take advantageous of it. If you are in a dilemma of how to optimize an e-commerce website, engaging more with mobile users is the initial step you can start with. To starting with, makes sure that your websites is mobile responsive. Connecting officially without these smartphones users is a great way to earn more customers during the festive season.
2. Sending Automated Holidays Sale E-mails and Website Push Notifications
Spending pre-sale promotional e-mails to targeted customers is a powerful strategy which anyone can utilize to increase the chances of getting more conversions.
Similarly, if you wished to spread awareness for yourself upcoming e-commerce festive, you first need to target the audience via attractive emails and festive alerts. There promotional campaigns created a sense of urgency and instil a fear of missing out something important which compels the users to click and view the deal.
3. Recovery Abandoned Carts with Festive Special Discounts
Accordingly, to stats, 99% of audiences don’t make purchased at the very first time when they visit the store. As a result, they chosen to abandon the cart. It might be scary but true somewhere. But now, there are chances that you can bring back the users who abandoned their carts by sending festive sale offers to their selected items. It cannot be possible that you could be at the right place with the right offer. Hence, you should be ready to retarget the visitors whenever possible. Festive days are the high time when you succeed in this venture. Check out this article where they have beautifully explained why users abandon their carts.
4. Given Landing Page a Complete Festive Makeover
Guidelines your web designers to create a theme bases festive backgrounds which is embellished with bright banners. It’s up to you how you’re want to decorated your landing page so that customers get attracted and feel like making a purchase. Fascinating visitors Through the exquisitely designed offer page provided better e-commerce website optimization during Holidays. This not only attracted customer’s and created a joyous mood, but also results in betterment conversions.
5. Created Convenient & Festive Targeted Products Navigation
Many time’s, people are not able to find the product they are looking for. This is the reasons which can result in low visibility of your store’s product’s. A simple and smooth products navigation is there key to generated enhanced conversions. It directs visitors to the most relevant products they are searching form and that too without seconds. When you are renovating the banners and landings page layout for grabbing the highest festive seasons opportunity, make surely to concentrated more on building easy product navigational. Suppose, you wanted to redirect the customers towards the Christmas combos like dress, tree, and chocolates then make that page more fascinating and easy to access for users.
6. Initiated Provision for Thank You Gifts
Facilitating loyal customers with “Thank You” gift is the techniques which never fails whenever it comes to increasingly holiday sales & conversions of an e-commerce sites. It is truest that when you regard your customers with additionally points or cashback offers, they come back to your website again. Higher are the changes that they make more purchases in the hopes to get better reward points next time. Gift cards are the best ways to grab potential customer’s. In this context, creating a distinct message of how your product can turn out to be a perfect gift is the techniques which you need to integrated to increase Holiday sales.
7. Acquired Customers Before the Sale Starts
Peoples follow a tendency to be preparedness for everything before time. They applying the same logic when it comes to gift shipping. Users buy products sooner to preparedness and deliver gifts to their friends and family in advance. If you don’t prepare your store in advance for the upcoming holiday, no one will recognize that your store is also providing mega festive offers to the customers. There are many shoppers who visit e-commerce stores before the festive season just to check which one is giving the best deals on products. This definitely increases the conversion rates of an e-commerce website.
When festive sale arrives, people are supposed to shop like crazy. This is all because of the bumper deals and offers e-commerce stores offer on all products. E-commerce website owners often think that it is easy for them to earn optimum profits during the holiday sales. Remember, there are e-commerce pioneers who keenly execute SEO for an e-commerce website. And these pioneers always win the race of getting excellent conversions during festivals. Now, it is your turn to implement the above-mentioned tricks to earn better than the others.