Interview of Mathias Mancha Pwol CEO Fresh From The Farm Agric World Ltd

My name is Mathias Mancha Pwol CEO Fresh From The Farm Agric World Ltd. An agricultural startup in Nigeria who believes in bringing the harvest to the people with no Hussle. I am a university graduate, a lover of music and entertainment.

How did the idea for your business come about?

2018 when I went to Lagos Nigeria to do my compulsory youth service as directed by our government, I realised access to food was a serious issue due to the high population and demand. To cut the story short, since I was coming from the northern part of Nigeria where we farm a lot, I seized the opportunity and started supplying farm produce from my hometown to the cities (lagos). I smile deep Anytime I remember how i started this business with just 3 bags of irsih potatoes.

What was your key driving force to become an entrepreneur?
In Africa, there is this believe by our parents that as long as you are not an office worker, you are unemployed. To change this narrative in my family and community at large, I decided to work on a dream of being and employer not an employee.

How did you come up with the name for your company?
Since my intentions was to supply fresh farm produce to the market, someday whispered “FRESH FROM THE FARM” in my ears; but since the name was not available for registration and I really needed something like that, I now added “AGRIC WORLD” to it.

How did you raise funding for your venture?
Before going into the Agric business, I was and I am still a music/sound producer in which I produced music, jingles, adverts, documentaries etc. Since I had some funds saved already, I just risked it all and started chasing my new dream.

How do you build a successful customer base?
When I was on my customer base research, I realise that integrity and trust was what every potential customer spoke about. So I took it upon me to make sure I supply any product as agreed without compromising the quantity or quality.

How did you get involved with Agri business?
As I said earlier I saw the need and demand of food in the cities and I decided to seize the opportunity. Not withstanding, I came from a family where we farm almost everything we produced. I just used my education to turn the family hobby into business.

How does someone get you excited and willing to commit?
I always love people of integrity, let your Yes be Yes and No be No. I hate when you want to play smart on me when transacting business. I believe in a win-win situation.

How do you advertise your business?
So far it has mostly been word of mouth where by I go to the markets and ask them what they want. Also we have been active on all the social media platforms promoting our brands. We hope to someday advertise on TV, magazines and Radio soon.

To what do you attribute your success?
First of all to God and to my father who has been a mentor in this journey. Then to myself who believes that my generation needs people like me to succeed.
To be yourself and be willing to sacrifice a lot for the success of the company.

What do you look for in an employee? 

Be willing to work as a family not am employee.

What made you choose your current location?
The surplus availability of farm produce and low cost of labor.

What kind of Corporation is your business?
Private limited company, from Locally (Nigeria).

What’s your company’s goals?
To be the most available and trusted farm produce supplier in Africa”.

What is unique about your business?
We believe in bringing the harvest to the people with no Hussle and at an affordable price.

What are your responsibilities as the business owner?
Brainstorming, idea formation and execution, paper works, search for customers and contracts. As a startup with little funding, I am involved in almost every activity in the business.

What made you choose this type of business?
Experience and need.

Does your company help the community where it is located?
Yes, we partner with smallholder farmers where by we buy directly from their farms then we supply to the market. Also, we also have plans of massive employment in our community soon once our rice mill factory is completed.

Have you ever turned down a client?
Yes, and the reason has always been because of either price or payment terms.
As long as it is your dream, chase it until it turns to reality.


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