Chkout this startup Katarina Strandberg founder of The Swedish Villa

Tell us about yourself

Katarina Strandberg – Swedish Business lawyer in love with investments and building companies. Love people with grit and passion, love to solve problems and team up with great persons for great results. Learning and training are always a core of my every day.

How many hours a day do you work on average?
“Smiles” it depends how you define work, but up to 14 hours

Can you describe/outline your typical day?

Very varied, from standing on stage, writing guest articles and doing workshops to sitting in complete isolation with focus on producing top quality legal documents such as shareholders agreements and finding legal and business solutions.

How has being an entrepreneur affected your family life?

It has

i) made me a very happy and inspired mom and its clear that this positive energy that you can really create your own life as impacted my children in a positive way,

ii) it has given me great freedom, even if I work a lot I can most often choose where and when I preform.

What motivates you?

Solutions, building and scaling – seeing positive results – interactions and meeting great people, gaining their respect and confidence and getting to connect people.

How do you generate new ideas?

I train. Thai fighter. It´s 100 % focus mind and body.

What is your greatest fear, and how do you manage fear?

My greatest fear is to die without enough passion in my life.

How did you come up with the name for your company?

The Swedish Villa.
It was all to the credit of my amazing co-founder Leila Falkenberg. She did it as a reference to the Swedish childrens story about Pippi Longstocking and her creative and inclusive house Villa Villekulla.

How did you raise funding for your venture?

Through outreach and network with business angels, and through presenting us as founders in a very honest, passionate and transparent way.

How do you build a successful customer base?

First and foremost by word of mouth, networks and recommendations, and of course through digital communication about our experts, and showing the results the

Experts produce which has made international brands, big and small, turn to us trusting us to really deliver as a loyal creative partner.

How does someone get you excited and willing to commit?

Showing a great work ethics, doer mentality where you find solutions and act on them directly without “busy-work”.

As a entrepreneur, how do you see the market is growing in your country?

Very-very exciting and positive! Sweden as a great eco-system, great understanding for sustainability and a great stable and safe society why it is good for risk spreading for international investors to look to Sweden and that creates even more synergies.

How do you advertise your product/service?

Nr 1 is organically and transparent through our social media channels. Linkedin and instragam are what we focus on.

To what do you attribute your success?

My and Leilas dedication, hard work and non-stopping respect and admiration for each other as persons and professionals in our different fields. We focus and love competence and doing a great job on each and every project.

What was the reason to start an IT company ? Are you from the same background?

I would say we are a hybrid – IT and personal service in one. And that is one of our Unique Selling Points. We saw a need for that, where we function as digital nomads and can provide the top creative unique services to every corner of the world in a transparent, result oriented and cost efficient way.

What do you look for in an employee? The most important thing to us is that they fit into our corporate culture!

Hard worker, in love with responsibility and delivering great results – need to like accountability. Action, solution, and positive are features that are a must.

What made you choose your current location?

As digital nomands our key point is that we can sit from anywhere and to the best work ever – so the location should be less relevant for us. We do however love to travel and meet clients and organizations in person when Mr Covid so allows again.

What kind of Corporation is your business?

Service, B2B, within marketing and communication. We take the side of the brand and help them procure the right talent and projects for their specific needs. We are brand advisors and we have put together a unique community of top level creative experts is all areas of marketing and communication so that the client always gets the best without having to hire or pay a non-transparent hug project fee to an advertising agency.

Do you work locally or internationally?


What’s your company’s goals?

To peacefully disrupt the marketing industry by making creativity king again. And to show that sustainability and financial results go together.

What are your responsibilities as the business owner?

Oh where do I start. First and foremost, to show what we stand for. Secondly to be transparent and show us and what we do. We are part of many international NGO communities and contribute through also our professional experts work communicating for the brands their social responsibilities.

Does your company help the community where it is located?

Yes! We are dedicated to diversity and inclusion.

Have you ever turned down a client?


If you had one piece of advice to someone just starting out, what would it be?

Be ready for challenges and mentally focus on grit and focus. Hard work pays off. Never feel sorry for yourself always see the possibilities and work for them.

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